Helping one of Bangladesh’s leading fashion brands scale their digital presence, improve ROAS, and drive multi-channel growth through data-driven Meta Ads.
Pride Limited needed to transition from basic social media engagement to a high-yield digital ecosystem. They required a strategy that could accurately track conversions in a post-privacy world while resonating with diverse fashion audiences across Bangladesh.
Key challenges included:
To unlock scalable growth, I implemented a structured performance framework focused on tracking accuracy, creative testing, and funnel optimization.
We implemented a full technical suite, including GTM, GA4, and Server-Side tracking (CAPI). This provided bulletproof attribution, allowing us to see the true path to purchase and optimize based on real-time data.
We developed detailed customer personas to move beyond generic targeting. By A/B testing different audience segments, ages, and interests, we identified exactly who was most likely to convert for Pride Limited’s unique collections.
We didn’t just run ads; we guided the brand on what to shoot. By analyzing which hooks and editing styles worked best, we created a creative loop that constantly improved engagement and lowered costs.
In the fashion world, the visual is the variable that scales. We treated every creative asset as a data point, testing psychological hooks against different customer personas to see what truly moved the needle.
Winning creative themes included:
By treating Pride Limited’s business as my own, we achieved a level of scale that went beyond just digital clicks. We successfully bridged the gap between online interest and offline growth, proving that a human-centric approach to data can transform a brand’s bottom line.
