Scaling healthcare accessibility in Bangladesh through high-efficiency Google App and Search campaigns.
Clinicall needed to acquire 50,000 new users rapidly while navigating Google’s strict “Healthcare and Medicines” ad policies. These restrictions often lead to limited reach or ad disapprovals, making it difficult to scale high-intent services like home doctor calls and lab tests.
Key challenges included:
To unlock scalable growth, I implemented a structured performance framework focused on tracking accuracy, creative testing, and funnel optimization.
We bypassed healthcare ad restrictions by refining our messaging to focus on wellness and accessibility rather than clinical terminology. This allowed us to maintain 100% compliance while still clearly communicating the value of home-based medical care.
We moved beyond generic healthcare terms to target specific, urgent needs like “emergency doctor home visit” and “blood test at home”. This granular research ensured every dollar was spent on users with the highest probability of downloading and using the app.
We implemented Google Analytics for Firebase and GTM to create a seamless data loop. This technical integration allowed Google’s AI to optimize in real-time for actual installs, helping us hit our volume goals without exceeding our $0.50 budget.
App growth is a game of numbers and psychology. By treating the budget as my own, I focused on removing friction from the user journey—ensuring that when a user in Dhaka searched for a medical solution, Clinicall was the first and most trusted answer they saw.
Winning creative themes included:
In just four months, we transformed Clinicall’s growth trajectory by proving that healthcare apps can scale efficiently under strict regulations. Our focus on technical integration and policy-smart creative delivered 50,000 new users who now have healthcare at their fingertips.
