Scaling a digital healthcare ecosystem in Bangladesh through a strategic blend of organic authority and high-impact paid campaigns.
Clinicall aimed to revolutionize how Bangladeshis access medical services by bringing the hospital to the home. The challenge was to build enough brand trust organically while simultaneously scaling paid ads to drive immediate bookings for high-intent services like home lab tests and doctor calls.
Key challenges included:
To unlock scalable growth, I implemented a structured performance framework focused on tracking accuracy, creative testing, and funnel optimization.
We established Clinicall as a household name by focusing on organic reach and community trust. By creating a consistent, empathetic brand voice, we ensured that every paid ad felt like a helpful recommendation rather than a cold sales pitch.
We developed specialized campaigns for Clinicall’s core offerings: Lab Testing, Health Packages, and Medicine Delivery. By segmenting audiences based on their specific health needs, we ensured that the right service reached the right family at the exact moment of need.
We leveraged a focused budget to dominate the local digital landscape. By optimizing creative for high engagement, we moved beyond the digital screen to drive real-world actions, such as direct doctor home-call bookings and package subscriptions.
In healthcare, the creative must bridge the gap between technical expertise and human comfort. Our execution focused on making “Home Healthcare” feel safe, professional, and incredibly convenient for urban families in Dhaka.
Winning creative themes included:
By treating Clinicall’s mission as my own, we successfully scaled their digital reach while maintaining a human-first approach to healthcare. The combination of organic trust-building and optimized paid spend established Clinicall as a leader in the Bangladeshi digital health sector.
