Scaling an organic health foods brand through education-first creative, strategic funnel integration, and high-converting retargeting.
Bonolife, a premium natural and healthy foods brand, needed to scale their online sales for flagship products like raw honey, beetroot powder, chia seeds, and pink salt. Despite having high-quality products, they struggled to convert cold traffic profitably.
Key challenges included:
To scale Bonolife, we moved away from static product catalogs and built an interactive, full-funnel strategy focusing on lifestyle integration, deep tracking, and hyper-targeted retargeting.
Before scaling spend, we overhauled their data architecture. We integrated the Meta Pixel and Conversions API (CAPI) directly with their e-commerce platform. This gave us 100% accurate tracking of add-to-carts, checkouts, and purchases, ensuring the algorithm had the right data to find high-intent buyers.
Selling natural health products requires showing, not just telling. We developed a Top-of-Funnel (TOFU) strategy centered around educational video content. Instead of just pitching “Beetroot Powder,” we launched engaging short-form videos showing users how to make a morning detox juice using Bonolife’s beetroot powder, raw honey, and a pinch of pink salt. We also promoted “healthy daily tips” featuring chia seed breakfast bowls, positioning the brand as a lifestyle partner rather than just a vendor.
Once users engaged with our recipe videos or visited specific product pages, they entered our tailored retargeting funnels. We served dynamic product ads and urgency-driven creatives (like limited-time bundle offers) to users who added items to their cart but didn’t check out. We successfully scaled the winning ad sets, with some top-performing segments achieving an astonishing 7.8 ROAS.
The breakthrough came from shifting our creative focus from the product to the outcome. By showcasing visually appealing, easy-to-make recipes, we naturally integrated multiple SKUs (honey, beetroot, salt) into a single customer journey, effortlessly increasing the Average Order Value (AOV).
Winning creative frameworks included:
By blending high-value educational content with ruthless, data-driven campaign optimization, we turned Bonolife into a highly profitable e-commerce engine. In just a short window, the campaigns generated 437 total website purchases with an incredibly efficient CPA of just $1.65 per purchase. By systematically scaling the winning creatives and utilizing tight retargeting, we achieved an outstanding overall Purchase ROAS of 7.79 on a total spend of $722.33.
